Antiche Tentazioni is one of the few ice cream shops in Argentina that produces authentic Italian gelato. When we were called to do the rebranding, the premise was to keep tradition, continue reinforcing the artisanal aspect, and at the same time give the brand a fresh and renewed look. Together with the Architecture team, we sought references in Padova, Italy, where the brand was originated: in the old ice cream parlors, homes of the early gelato masters. That’s where we took the idea of using gold as primary color. For the typography for the logo and the patterns we looked for inspiration in the Art Nouveau style, used in graphics of ancient ice cream parlors.
Antiche
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Creative Direction
Manuela Ventura & Melisa Rivas -
Design
Nicole Kupczok, Manuela Ventura -
Architecture
Hitzig Militello Arquitectos -
Photography
Malena Fradkin