Going to Avocado Republic is like being on vacation. A single bite is enough to transport you to the brunch paradise, where you can eat avocado at any time, with anything. When we were called to do the Branding, we set out to create a brand for fanatics, where avocado is the basis of the entire graphic system and the tone of voice.
In order to achieve this, we developed a system of illustrations that show avocado as part of everyday life: avocado-bicycle, avocado-pool, avocado-boat, etc., and we created icons of other raw materials and some products that could complement the visual proposal. In addition, through color and the use of photography we intended to bring joy to the brand, reinforcing that it is delicious and healthy food.