Biscuí brings together the playfulness of an ice cream shop, the sophistication of a chocolaterie, the warmth of a pastry shop and the everyday vibe of a cafeteria. Located in San Juan, Argentina, the brand is born from the union of a proactive travel agent and a famous pastry chef who looks more like a jeweler than a pastry chef, due to the sophistication of his creations. This very original combination allowed us to play with the idea of adventure and talk about a “journey of flavors”. We created the name and visual identity, captured in a Brand Manual that the client then applied to the store and the different pieces of packaging.
Creative DirectionManuela Ventura and Melisa Rivas
Design and IllustrationNicole Kupczok