Dashi House has everything you need to create experiences in the Buenos Aires nightlife: sushi, drinks, music and parties. Dashi is more than premium sushi and much more than a bar, it’s the best spot to end the day with friends.
In this context, we were called to create their visual identity and express their personality in social media. Our task was to create something new but without losing the essence of the place and its relationship with the other Dashi premises. With all this in mind, we searched for inspiration in the traditional japanese culture, taking elements such as newspapers and red circles, and mixed them with avant garde typographies, clean photographies with an extreme use of black and very interesting cinemagraphs, to generate a powerful and particular identity.