Based in Córdoba Capital, Di Pâle offers a different approach than the other ice cream stores in the area. It brings together the combination of two classics: the authentic italian gelato shop with the delicate french patisserie. The task we were assigned was clear: to create a fresh and delicate brand, that could go beyond the limits of a traditional creamery without losing the italian influence. With this premise, we did naming, brand image, architecture applications and printed stuff. We used pastel colours and a combination of classic typographies to create a warm and harmonic ambience. We proposed a simple yet friendly photographic mood to highlight homemade values.
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Di Pâle
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Design
Melisa Rivas and Manuela Ventura -
Architecture
Gruppo Arquitectos -
Mockups & Animations
Rocío Fernández Fuks