Dilusso is an Italian restaurant with a contemporary twist located in Riyadh, Saudi Arabia. Its claim is to bring a modern take on Italian cuisine, combining first quality products in dishes that include pizza, pasta, and other classics. A place where international chefs work together in order to achieve a fusion of flavors and techniques, in an easy-going ambience. 

We were asked to create a global and sophisticated yet casual brand. We worked on the storytelling, enhancing the idea of an Italian gem in the middle of the desert, creating an imaginary trip to Europe. We used black and white photographs picturing renaissance cities and sculptures to evoque a nostalgic mood, and created some geometric forms inspired by jewels. We choose a classic serif font in a very present-day way to make younger people feel attracted by the brand. 

  • Creative Direction

    Manuela Ventura and Melisa Rivas
  • Design

    Macarena Blanco, Lucía Villanes