Flank is a casual fast food restaurant located in Riyadh, Saudi Arabia. The name is short, simple and easy to name by Arabs, Americans and Spanish speakers. The word refers to a meat cut that comes from the cow’s belly and forcefully represents the brand’s idea of ​​working with original cuts and innovative cooking techniques.

When they summoned us, they asked us to create an elegant but also casual brand. That’s why we thought of a system of illustrations depicting raw materials, meat cuts and the butchers themselves, which would give the brand a playful touch. As for elegance, it is given by the color (black and white with some gray) and by a sober logo that has a lot of presence. To sum up, we chose to generate quite a bit of typographic contrast between a condensed sans serif, a light noble serif, and a script for details.

  • Creative Direction

    Manuela Ventura and Melisa Rivas
  • Design

    Manuela Ventura and Malena Sueiro
  • Photography

    Mohammed Shehab Din