Punto Hache

Punto Hache is a gastronomic institution where ice cream professionals get together to study and exchange ideas. We were asked to create a modern and innovative brand, which could reflect a young new look in a particularly traditional sector. Bearing this in mind, we worked on naming, brand identity, architecture applications, printed stuff and social media strategy. We focused on highlighting technique with a ludic approach in order to emphasize high-tech cuisine standards. We used swiss style typographies and a professional but fun colour palette to reinforce a racionalist yet experimental mood.