Wonder Bake's goal is to enable everyone to create fantastic recipes in a simple way. With attractive food and functional tools, it turns cooking into a wonderful task. The client called us to do the branding, taking their previous logo as a starting point. Also, they requested us to create a striking and original packaging, that would make the product stand out. After some market research we decided to change the traditional transparent plastic pack for a cardboard tube, fully customized, with strong and vibrant colors. Finally, based on language, photographic mood and colorful patterns, we endow the brand with a magical and fun identity.
Creative Direction: Melisa Rivas & Manuela Ventura.
Design: Melisa Rivas, Manuela Ventura & Malena Sueiro.
Photography: Daphne Vignoni (golden foils, packaging) & Buppa (cake, muffins).